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Real estate developer LaSirena Group has relaunched their outdoor campaign for beach project LaSirena North Coast.

 Just in time for summer, the beach project in Al Sahel has reappeared  with ads that feature what the developer calls “live” images of the  project – which they probably mean “real”. Under the main slogan “The  real Sahel’s Sea”, supplementary ad copy informs viewers of payment  terms for Phase 4 of the project and provides the hotline of the  developer.

The campaign started during the first week of July and  uses uni-poles, double-decker poles, billboards, T-Poles, and gate  combinations across the Greater Cairo.

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