Salman Khan Graces the DOOH Screens as Celebrity Guest for the “Sakura Gardens” Launch
After launching Astra Hills, HRE Development returns to Digital OOH to unveil its newest project, Sakura Gardens, featuring celebrity guest Salman Khan.
A black canvas carries the identity of Sakura Gardens with quiet confidence on the left. Typography is elegant and spacious, creating an instant association with calm, airiness, and upscale living. The tagline, "A Place to Breathe," is not just a slogan but an anchoring mood. Placed over the minimalist backdrop, the phrase expands, almost as if the space around it inhales and exhales. This side of the billboard communicates the very essence of the development-nature, tranquility, and a refined lifestyle, all without relying on imagery of buildings or landscapes.
It is in this right half where the unmistakable star power comes in with a striking portrait of the celebrity guest, in moody lighting with a warm-toned gradient, giving the billboard a cinematic feel. Measured, composed, confident, and subtle are the feelings his presence exudes onto the brand Sakura Gardens. The portrait is large enough to dominate without overwhelming, creating an equal dialogue between the project's elegance and its star’s charisma. His sunglasses, facial expression, and body language all scream out luxury and exclusivity.
A minimalist copy, such as "Celebrity Guest for the Project Launch on 19/11/2025," enhances the premium feel. The linearity of tone here is understated, yet the date is stamped like a moment worth anticipating. In the heart of a visually noise-ridden space, Sakura Gardens uses a clean composition to express luxury through silence, space, and tone.
The campaign took off on the UAE’s digital screens in the fourth week of November.
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