INSITE OOH Media Platform

While Black Friday ends in late November, Kabbani has decided to extend the discounts through the end of December!

The leading name in Egyptian furnishings has launched a promotional OOH campaign across Greater Cairo to promote its "Up to 50% Discount.", The advertisement showcases a "purchase and win your car" promotion, highlighting Aman, a prominent Egyptian financial service,   for easier financingThe campaign is a powerful demonstration of leveraging a broad media mix to achieve market saturation and drive consumer traffic during the most shopping season through high-visibility placements. Its message is the substantial discount that is clearly proclaimed "خصومات تصل لـ 50%" 

The campaign strategically utilizes premium outdoor advertising located on Cairo's busiest routes especially the 6th of October bridge, ensuring constant exposure to a highly targeted audience, featuring the distinct red and white branding of Kabbani Furniture, centered around a bold, golden-hued "50%” discount on a wide array of furniture, including living rooms, bedrooms, corner units, dining rooms, and various home accessories. This broad discount scope aims to appeal to a vast segment of consumers looking to furnish or upgrade their homes.

The simplicity of the Ad and the massive discount create urgency and ensure the brand's top-of-mind Awareness. Moreover, the high-impact OOH campaign is strategically sound for consumers who may be deferring large purchases to achieve several objectives.

Gain exclusive access to in-depth analysis of the latest outdoor campaigns in Cairo and the UAE, with MOOH, the specialist media intelligence agency!