Flatzz and the W Bucket by Pizza Hut: The Newest Menu Additions Are Everything You Want
Updating the menu almost annually is nothing new for Pizza Hut, especially if you’ve been following the pattern of their OOH campaigns. And now, barely three weeks after their last appearance on Cairo’s highways, Pizza Hut is back again with a rollout that feels louder, bolder, and completely unapologetic in the way only fast-food advertising can be.
This wave is actually split across two products that they’re pushing simultaneously. The first is 'Flatzz', the new thin, packed-with-toppings item. The second is a separate but complementary rollout for 'The W Bucket'.
The billboards feature a clean white background instead of the usual Pizza Hut red. The top layout carries “The W Bucket” in handwritten-style typography with a playful underline under the W and the line “Dip ’N’ Shake” sitting right above it. The product shot sits in a red bucket filled with wings, wedges, and sauces, making the entire visual feel busy in a good way. The price is placed directly on the bucket with the badge 150 EGP written large enough to read while driving. Underneath the main visual, the second board spells out “Wings Wedges” in a bold black type that cuts sharply against the white background
The hotline 19000 and Pizza Hut Egypt App appear on the side exactly as they always do, keeping consistency with the rest of the brand’s OOH identity. The choice of white instead of red helps these visuals stand out on Ramses, especially since the surrounding brands rely heavily on darker palettes. The Flatzz visuals, meanwhile, are much more uniform across the city. A full red canvas. Three Flatzz slices stacked with different toppings. A straightforward headline calling them new. And a supporting line that translates to “packed with everything”, hinting at heavy toppings and a crunchier crust. The typography stays clean, blocky, and loud enough to register in a single glance.
For more on this campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign, such as the campaign type, kind, location, budget, media plan, and more.
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