Billboards Command Your Brewed Craving: Want Coffee? McCafé Has It — and More!
The world-famous QSR giant McDonald’s has launched a new campaign to promote its McCafé coffee range. McCafé, across Cairo’s OOH billboard spaces, brings easy, straightforward coffee options from latte to cappuccino to americano, made specially to fit everyone’s daily mood.
The campaign positions McDonald’s as the place where you can grab an easy, uncomplicated cup of coffee without overthinking choices or pricing. The billboards feature the McCafé range served in mugs and labeled, which are milky, smooth latte, classic black americano, and foamy, comforting cappuccino against a warm gradient from burnt orange to dark brown background, evoking the warmth of coffee. Alongside the renowned McDonald’s logo and the large white tagline, “Want coffee? Simple,” McCafé sets the tone as it offers straightforward, accessible coffee for everyday moments.
McCafé sits under McDonald’s credibility. Showing both the logo and the McCafé branding reinforces McDonald’s as not just fast food, but a reliable coffee stop. The campaign offers visual accessibility for commuters through large, high-contrast typography and simple visuals, making the message instantly readable.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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