INSITE OOH Media Platform

Rising along the serene shoreline, Jacob & Co Beachfront Living by Ohana Development introduces a new benchmark of coastal elegance.

By pairing Jacob&Co’s signature sophistication with Ohana’s contemporary craftsmanship, the collaboration elevates the idea of waterfront living into a refined lifestyle narrative. The abstract composition on the left side of this billboard sets the tone, featuring liquid gold swirls through soft marble. The choice of visuals here is deliberate, It's the opulence one associates with Jacob&Co, yet meshed with the architectural refinement of Ohana. The texture is neither literal nor baroque, lending the campaign a feel of modern restraint. It's luxury conveyed via mood rather than gimmickry. The placement of the brand logos on this canvas is minimal and declarative, allowing the gilded aesthetic to do the talking on their behalf.

The tone transitions from artistic abstraction to vivid aspiration as one's eyes travel across the huge display. The right half opens to an idyllic beachfront tableau with the aerial view of a development directly on the shoreline, framed by gentle waves and soft greenery. Golden hour lighting bathes the scene in warmth and visually promises tranquility, exclusivity, and resort like living. The architecture itself, through a very detailed render, amplifies this promise with cascading terraces, private pools, and organic lines mirroring the curves of the coastline. It feels like a deliberate choice that the building isn't centered but instead emerges from the edge of the frame, like a discovery waiting along the bend of the water.

Anchoring these visuals is the headline “A Masterpiece of Beachfront Elegance.” The English and Arabic flow across the sky like midsection of the billboard, providing a pause between the abstract luxury on the left and the lived luxury on the right. The phrase is not simply descriptive, it positions the project as a crafted creation, something elevated above standard beachfront developments. The white typography against a soft, ethereal background makes the message feel like part of the landscape rather than an intrusion.

The campaign works because it acts like the property itself, elegant, composed, and uncompromisingly premium. Every design decision from golden textures to sun-lit coastline-works in harmony to drive a narrative that's both aspirational yet attainable, inviting viewers into a world where luxury is not an add-on but rather the very building block of home.

The campaign took off on UAE’s hoarding billboards in the second week of November.