INSITE OOH Media Platform

ORI. by Al Oula Developments OOH campaign is all about honoring the heritage, and celebrating the Future. The outstanding real estate developer returned to Cairo’s roads barely a month after their last outing, yet this time the focus feels different.

ORI steps forward on visuals that stand out precisely all over the OOH scene. Starting off by a wide gradient sky shifts from warm red into cool blue, echoing the kind of slow Egyptian sunset you catch from the car window. Below it, a rendered view of contemporary homes sits in soft dusk light, giving the whole scene a quiet sense of place. It is heritage in the palette and future in the architecture, meeting somewhere in the middle.

Looking closely at the billboards makes the creative direction even clearer. The top left corner carries the ORI. name in crisp serif lettering. Right beside it, the campaign’s main hook is laid out plainly: 0% Down Payment and 15 Years Instalments. The line is bold and unfiltered, easy to catch even if you are speeding past. On the right, the Al Oula Developments logo rests in white, anchoring everything back to a developer that has been consistently growing its presence across Egypt’s OOH map. Across every board, the layout barely shifts.

The hotline 15514 sits neatly along the bottom in a simple black strip, while Sheikh Zayed is placed directly beneath the render as a straightforward location marker.