INSITE OOH Media Platform

The Egyptian Food Bank has launched a heartfelt outdoor campaign across Greater Cairo, using prominent digital screens to deliver a powerful message of humanity as winter approaches and The Return of Life in Gaza.

Screens capture viewers’ attention with a warm yet urgent visual narrative. At the center of the ad is a touching image of a vulnerable family gathered closely, reflecting hope and emphasizing the importance of collective responsibility during the cold months.

The campaign’s message, “دفا الشتاء يبدأ بالغذاء” (“Winter warmth begins with food”), is boldly displayed, reminding viewers that warmth is not only about clothing or shelter, but also about securing the most necessary: proper nutrition. Additionally, the screen urges the public to contribute through a direct call to action: “تبرع الآن” (“Donate Now”), complemented by the organization’s hotline 16060 and website.

Another prominent message shown in digital billboards, spanning busy streets, features a central text, "عودة الحياة" (The Return of Life), as a powerful and evocative slogan to alleviate hunger and dignity for individuals. The simple, clear branding of the Food Bank is placed next to the main message, while an image of the Palestinian flag is visible as a part of a humanitarian relief effort focusing on providing food aid to those affected by the ongoing conflict in Gaza, thereby giving context to the poignant "return to life" theme.

The Egyptian Food Bank’s recognizable logo appears prominently, anchoring trust and familiarity. Also, the emotional imagery ensures the message is memorable, especially at high-traffic points where thousands pass by daily.

This campaign not only raises awareness but also mobilizes action, reminding citizens that supporting vulnerable families can start with a simple gesture. As temperatures drop, the Egyptian Food Bank’s winter drive stands out as a beacon of solidarity, urging everyone to help ensure that no family goes through winter without warmth and without food.

Curious about the strategy behind OOH campaigns' success in Cairo & Dubai? Monitoring Out of Home (MOOH), a leading media intelligence agency, provides in-depth analysis.