El Ezaby’s White Friday Offers Shine on Cairo’s Billboards Outdoor
Celebrate White Friday with El Ezaby, the Egyptian pharmacy chain, across Cairo’s OOH spaces, for its biggest two weeks of savings on a wide mix of skincare, beauty, personal care, and health supplements, all in one place. The campaign itself visually communicates variety, savings, and a limited-time offer.
El Ezaby is promoting White Friday, highlighting irresistible discounts and offers on general personal care products, such as hair and skin care, cosmetics, health supplements, medicines, and expensive health devices, running for a limited time from 7th to 14th, and from 21st to 28th of November. At the center of the billboard features confetti scattered across it with a row of multiple hands holding several products, creating a celebratory feeling, all in front of the pharmacy’s signature blue colour, giving a clean, trustworthy healthcare feel. The bilingual pharmacy’s logo is displayed at the top, and the Google Play and App Store icons appear at the bottom, suggesting customers can shop through the El Ezaby app.
This campaign is a nationwide Black Friday promotion by El Ezaby Pharmacy, showcasing many product categories at once, implying that almost anything you need is discounted. The vibrant visuals and celebratory tone position El Ezaby as a comprehensive destination for seasonal savings.
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