INSITE OOH Media Platform

Shell continues to push the boundaries of performance and innovation with its newest campaign, highlighting the Ferrari Formula 1 partnership.

The campaign features Ferrari stars Charles Leclerc and Lewis Hamilton, standing confidently alongside a container of Shell Helix Ultra motor oil. The billboard, prominently placed in a high-traffic urban area, underscores Shell’s dedication to engineering excellence and the seamless synergy between high-performance vehicles and premium lubrication. The visual composition, with a Ferrari car racing in the background, reinforces the thrill and precision of Formula 1 racing, while positioning Shell as a key partner in achieving peak performance.

This campaign follows Shell Helix’s previous notable initiative as the main sponsor of Al Ahly SC, where vibrant OOH billboards captured the spirit of teamwork and energy, reaching fans across the city and strengthening brand visibility. By transitioning from sports sponsorships to high-profile motorsport partnerships, Shell continues to demonstrate its strategic use of outdoor media to engage diverse audiences.

Beyond aesthetics, the campaign emphasizes technology and innovation. Shell Helix Ultra’s advanced formulation ensures engines operate at maximum efficiency, mirroring the performance-driven ethos of Ferrari. The combination of two world-class drivers and the brand’s heritage messaging reinforces Shell’s image as a leader in automotive excellence.

Through this campaign, Shell not only celebrates its longstanding commitment to innovation but also showcases the power of OOH advertising in connecting global brands with local audiences. It’s a bold statement that performance, precision, and passion remain at the heart of Shell’s brand promise.