INSITE OOH Media Platform

HIG Development, one of the leading developments in the Egyptian real estate market, steps into Greater Cairo’s OOH scene with Caza Mall, a new commercial development located in October Gardens. The messaging positions the mall as a fresh, modern destination, suggesting vibrancy, lifestyle, and a new hub for shopping and leisure, which offers 0% down payment and flexible installments over 7 years.

The tagline on the billboard, “THE CITY’S NEW BEAT,” anchors the campaign, positioning Caza Mall as a dynamic, modern center that will energize and uplift the city. The highlighted location targets residents of the 6th of October & surrounding areas, signaling a new lifestyle destination close to them. The billboards’ visual colors are displayed in sky blue and red, featuring the large future design of Caza Mall, which communicates sophistication and modern retail architecture. Another visual shows a wide, open blue sky with soft white clouds, and four individuals appear walking confidently forward dressed in bold, colorful clothing, giving a sense of motion, youthful energy, and a modern, lively atmosphere. 

The real estate developer offers a 0% down payment, lowering barriers for investors and retailers looking to buy or lease space in the mall, and a 7-year installment, which reinforces flexibility and long-term payment ease. This shows the campaign is not just about brand awareness for a new mall entering the October Gardens market, but also pushing sales and investment opportunities.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.