INSITE OOH Media Platform

Chery has taken over the UAE's outdoor landscape with a campaign that feels engineered to the same precision as its vehicles; sleek, assertive, and unmistakably contemporary. Spread across key highways, the billboards speak to commuters in a language built on bold visuals and clean automotive confidence.

Every execution is designed to catch the eye in seconds but stay in the mind far longer, merging practicality with emotional appeal in a way that strikes a chord in car-crazy culture. The first billboard draws the viewer right into a sense of immediate futuristic calm. Dominated by the TIGGO 9 Plug-In Hybrid, it is a visual study in controlled power, placing the model at the center of a minimalist architectural setting. Its green-blue finish catches sunlight and reflects the sky, shifting subtly as drivers pass by, amplifying the impression of motion even at a standstill. The charging station beside the vehicle serves not just as a functional detail but as a narrative anchor, hinting at the brand’s commitment to electrified mobility without overwhelming the scene. Above it, the AW Rostamani Group name sits with quiet authority, lending trust and familiarity to a vehicle that represents Chery’s latest leap forward.

The surrounding palette in cool grays, clean lines, and soft gradients contrasts with and creates the sensation of a modern, uncluttered horizon in which the car is the uncontested hero. Far right, technical claims rise with clarity, noting “combined range of up to 1200 km, up to 610 horsepower of hybrid output.” Even the 8-year warranty tag is used as an emotional anchor and signal of long-term trust, of practical value for families and professionals alike.

The second ad space presents a different but complementary narrative, one of accessibility and advantage. Instead of a single hero model, the billboard shows an impressive line-up of Chery vehicles, all angled towards the viewer like an open invitation. The composition feels energetic, almost like the cars are ready to roll off the print and onto the road. Here, the ad copy is the star, noting "0% interest for 5 years. 2 years of free service. 6 years warranty. 6 years of roadside assistance." These benefits make for a strong financial and experiential proposition, especially for UAE buyers who value long-term cost efficiency.

The message structure here is simple yet commanding, turning the billboard into a promise-owning a Chery isn't just desirable, it's attainable and secure.

Together, the two billboards operate as a dual-pronged campaign, one leaning into innovation, performance, and future-driven aesthetics; the other into affordability, assurance, and long-term support. This visual consistency across the clean design, confident spacing, and premium photographic style ensures they feel like parts of the same story, even as they highlight the different strengths of the brand. The dynamic pairing will enable Chery to connect with multiple audience segments.

The campaign took off on the UAE’s hoarding and uni-pole billboards in the second week of November.