INSITE OOH Media Platform

This report is based on continuous monitoring of outdoor campaigns across Greater Cairo, supported by proprietary data on visibility, frequency, and format distribution. Campaigns were classified by sector and medium, with a special focus on DOOH activations. Expert insights and market benchmarks were integrated to provide a well-rounded view of OOH performance and its evolving impact on Egyptian businesses.

Occupancy Rate 

Out of 19,600 outdoor faces monitored in October 2025, 2,286 remain available while 17,314 are actively occupied — reflecting a strong 88.3% occupancy rate. This high utilization highlights the continued vitality of Egypt’s OOH market, where constrained availability signals advertisers’ sustained confidence in outdoor media as a powerful and effective channel for reaching audiences.

Industry Occupancy Rate

In October 2025, Real Estate remained the dominant force in Egypt’s OOH market with 9,939 occupied faces, accounting for 50.7% of total activity. FMCG follows with 1,234 faces (6.3%), while Telecommunications secures 1,186 faces (6.1%). Public Administration records 653 faces (3.3%), and Automotive accounts for 561 faces (2.9%). Healthcare maintains a presence with 541 faces (2.8%), and Finance & Investment contributes 458 faces (2.3%). Consumer Electronics reaches 418 faces (2.1%), followed closely by Foodservice with 402 faces (2.1%) and Arts & Media at 386 faces (2.0%). Business Services adds 283 faces (1.4%), Media & Broadcasting records 263 faces (1.3%), and Retail holds 241 faces (1.2%). Hospitality contributes 212 faces (1.1%), Industrial & Technical Supplies registers 107 faces (0.5%), and the Others category, with 430 faces (2.2%), reflects the diverse mix of brands shaping Egypt’s vibrant outdoor advertising landscape.

Year-on-Year Analysis

October 2025 recorded an overall occupancy rate of 88.4%, reflecting a clear year-on-year improvement from the more moderate activity observed in October 2024. With 17,314 occupied faces out of 19,600 monitored across Greater Cairo, the market demonstrated stronger utilization and heightened advertiser engagement. A total of 214 campaigns were active throughout the month, comprising 92 new launches alongside a solid base of ongoing activity, signaling sustained confidence in OOH as a reliable, high-visibility communication channel. The Real Estate sector remained the principal growth engine, reinforcing its long-standing dominance following the softer performance seen in October 2024. The FMCG sector also expanded its footprint, building on last year’s upward momentum as brands continued investing in consistent, high-frequency exposure. Meanwhile, Telecommunications activity, which saw a slight decline in 2024, stabilized this year as operators refined their placement strategies. Healthcare and Finance & Investment stayed broadly aligned with last year’s marginal shifts, maintaining steady participation without significant fluctuation. Overall, October 2025 presented a robust and well-balanced OOH landscape, where sectoral recovery, renewed advertiser spending, and the growing influence of digital formats contributed to a more agile, performance-driven outdoor advertising environment across Cairo’s metropolitan network.

Month-on-Month Analysis

October 2025 recorded an occupancy rate of 88.4%, reflecting a noticeable rise from the softer activity recorded in October 2024. Out of 19,600 monitored faces, 17,314 were actively occupied, marking a solid improvement in overall utilization and signaling a return to stronger market performance. This upward shift illustrates a healthy correction, driven by renewed advertiser activity after last year’s slight dip.
The Real Estate sector remained the primary force behind this growth, continuing to dominate Cairo’s outdoor network with extensive visibility across premium locations. FMCG brands also contributed to the uplift, maintaining consistent momentum as competition intensified within household and personal care segments. Telecommunications, which faced a mild slowdown in 2024, stabilized this year through more targeted placements and improved format distribution. Digital screens further enriched the landscape, adding flexibility and enhancing campaign diversity across high-traffic corridors.
Overall, October 2025 reflects a confident and forward-moving trend for Egypt’s OOH industry. With stronger sectoral performance, rising digital adoption, and a balanced mix of new and ongoing campaigns, the market continues to demonstrate resilience, adaptability, and sustained advertiser trust — keeping Cairo’s outdoor environment active, competitive, and in steady demand.

Conclusion

October 2025 recorded an overall occupancy rate of 88.4%, reflecting a clear year-on-year improvement from the more moderate activity observed in October 2024. With 17,314 occupied faces out of 19,600 monitored across Greater Cairo, the market demonstrated stronger utilization and heightened advertiser engagement. A total of 214 campaigns were active throughout the month, comprising 92 new launches alongside a solid base of ongoing activity, signaling sustained confidence in OOH as a reliable, high-visibility communication channel. The Real Estate sector remained the principal growth engine, reinforcing its long-standing dominance following the softer performance seen in October 2024. The FMCG sector also expanded its footprint, building on last year’s upward momentum as brands continued investing in consistent, high-frequency exposure. Meanwhile, Telecommunications activity, which saw a slight decline in 2024, stabilized this year as operators refined their placement strategies. Healthcare and Finance & Investment stayed broadly aligned with last year’s marginal shifts, maintaining steady participation without significant fluctuation. Overall, October 2025 presented a robust and well-balanced OOH landscape, where sectoral recovery, renewed advertiser spending, and the growing influence of digital formats contributed to a more agile, performance-driven outdoor advertising environment across Cairo’s metropolitan network.

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains a track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.