La Manga Brings a Touch of Mediterranean Calm to Cairo’s OOH Scene
La Manga by Alkarma Developments has made a serene yet striking appearance on Cairo’s billboards. The developer is promoting its La Manga project across Greater Cairo’s outdoor spaces, which is a new, authentic residential compound located in Sphinx City, where serenity, warmth, and effortless living come together. It’s also creating an emotional connection around the idea of returning to a peaceful, natural, and elevated lifestyle.
The billboards feature in off-white, olive-green, and orange, giving a Mediterranean, earthy, warm-living vibe. Each one displays a different large fruit, like pomegranate, lemon, and mango trees, hanging in the foreground, and different visuals that communicate relaxed luxury, vacation-like living, and privacy. In addition to showcasing the project’s name, “La Manga,” in a bold, stylized, elegant serif font, above it, a small flying bird is depicted between the words "Back" and "Home,” symbolizing freedom, return, serenity, and the feeling of coming back to one's place of comfort. All paired with the tagline, “Authentic Residential Compound,” its location, both written underneath, and the developer’s logo with its website & hotline below.
The campaign isn’t selling units, but belonging, and focuses on emotional appeal over hard selling. With the tagline “Back Home,” the developer positions the compound as a serene, authentic escape in Sphinx City, as a place where buyers feel they’re returning to comfort, ease, and natural living.
You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
Come on, tell us what you feel about this article.
Learn about this campaign budget, media plan, campaign data
