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New Egyptian developer Living Yards has launched an outdoor campaign to present their first project The Loft in the upcoming Administrative Capital of Egypt.

 Over backgrounds that feature clear blue skies, the ads display images  of the project under the slogan “Living the practical luxury”. Despite  the elegant simplicity in design, the campaign includes information  about payment conditions, customization, and location – an all-inclusive  first OOH campaign!

Launched during the first week of July, the ads  can be seen on a wide variety of OOH types and sizes, as well as gate  and serial combinations on the major roads of Greater Cairo.

Living Yards launches first project The Loft-00
Living Yards launches first project The Loft-00

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