INSITE OOH Media Platform

W Cairo The Residences by LMD appeared in the OOH grid of Dubai! A bold move that reinforces the brand's regional presence and elevates its visibility among a diverse, high-end audience. Following the pervious campaign that was promoting Taiyo Residences, the campaign takes center stage on a prominent hoarding display in Dubai, placing LMD's upscale vision within one of the region's most competitive real estate landscapes.

Positioned against a backdrop of sleek architecture and heavy footfall, the visuals instantly catch attention. The creative blends modern elegance with inviting lifestyle cues, highlighting refined living spaces and the brand's signature aesthetic. One side of the hoarding showcases LMD s broader identity through the Live the Untold message, supported by destinations such as the UAE, Egypt, Greece, Spain and Cyprus. This reinforces the developer s international footprint and connects Dubai viewers to LMD's expanding global story.

The other side introduces W Cairo The Residences with warm, contemporary visuals that speak to comfort, sophistication and curated living. The design feels polished yet approachable, inviting passersby to picture themselves within the experience. By showcasing both the lifestyle element and the architectural product, the campaign balances aspiration with credibility. Choosing Dubai for this appearance reflects LMD s confidence in tapping into a market that appreciates luxury developments and cross-border investment opportunities. Hoarding locations in the city offer long exposure times and strong visibility, especially in areas surrounded by premium commercial and residential zones. Overall, this campaign strengthens W Cairo's image as a standout regional development. It positions the project not only as a home, but as a lifestyle investment that resonates with a cosmopolitan audience.