Beko's Black Friday Is Different! Up to 25% Discounts on OOH
Like many home appliance brands, Beko awaits November to unleash its biggest sales, showcasing its seasonal offers across OOH platforms. After introducing its latest power-saving washers, the global brand is now making your Black Friday shopping easier than ever, spotlighting effortless savings on essential home appliances.
The billboards are designed with a yellow brush stroke background and a lineup of Beko’s home appliances displayed in a high-contrast lighting to feel premium and desirable, reinforcing the brand as a comprehensive household solution. Paired with the brand’s logo on the top left, and a discount badge says “Up To 25% Off.” Alongside the small badge placed just beneath the billboard saying, “Number 1 in Europe,” and the Arabic tagline, using a direct, simple tone of voice, which translates to “Beko made it easier for you with Black Friday discounts.”
Beko leads with credibility, “No. 1 in Europe,” and pairs it with a simple Black Friday promise: easier savings. The billboards deliver instant clarity, creating an effective message that drives Black Friday conversion at a glance, as it targets Beko's users, newlyweds, middle-class consumers, and deal seekers.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the Home Appliances campaigns.
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