INSITE OOH Media Platform

Following the launch of its last project in April 2025, A Plus Developments has transformed Egypt's real estate landscape by delivering projects that blend innovative design, strategic locations, and a strong emphasis on customer satisfaction. The campaign begins with a message that hints at the developer’s new project, which promises a different and elevated experience.

All the campaign’s billboards are paired with a black background, aligning with the developer’s main color, display a teaser message saying “The Fifth is Different,” aiming at launching its upcoming fifth major project in the development company, and by using this technique, it can spark curiosity in the audience without revealing full details. Including the orange written developer’s logo and the tagline saying “Experience More, with a Plus” ties the idea of “more” to their “Plus” identity, as it suggests an enhanced lifestyle, superior amenities, and premium experiences.

A Plus Developments is teasing its upcoming fifth project to ignite curiosity among the development’s current clients, upper-middle to high-income homebuyers, investors, young professionals, and aspirational buyers. In addition to the tagline on the billboard reinforces the development’s premium positioning rather than explaining the teaser. Together, they create intrigue, elevate the development's perception, and set the stage for the official project reveal.

To get more information about this real estate campaign and other campaigns, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.