INSITE OOH Media Platform

Star-studded campaign as it should be! This is how you'll notice once you lay your eyes on Damac's newest D/OOH campaign.

Damac has once again captured attention in Dubai with its latest Out-of-Home (OOH) campaign promoting the luxury Islands and Islands 2 projects. This visually striking campaign features some of Bollywood and Arab entertainment’s biggest stars, including Amitabh Bachchan, Sara Ali Khan, Majid Al-Mohandis, and Ranveer Singh, bringing both glamour and credibility to the luxury real estate brand.

Strategically displayed across Dubai’s prime locations, the campaign leverages a combination of massive digital screens and traditional hoardings, ensuring maximum visibility in the city’s busiest districts. The visuals seamlessly blend lush, tropical island settings with high-profile celebrity endorsements, capturing the essence of luxury living that Damac’s Islands developments promise. From pristine beaches to sophisticated urban amenities, the imagery positions the projects as dream destinations for both investors and homebuyers.

The campaign’s choice of stars is particularly notable. Amitabh Bachchan and Sara Ali Khan appeal to a broad audience with their pan-Indian popularity, while Ranveer Singh injects youthful energy and charisma. Majid Al-Mohandis adds regional appeal, resonating with Gulf audiences. This mix of celebrities effectively bridges cultures and demographics, enhancing Damac’s reach in Dubai’s diverse real estate market.

By combining strategic placement, high-impact visuals, and star power, Damac’s OOH campaign for Islands and Islands 2 demonstrates the brand’s commitment to creating experiences that are not just about real estate but about an aspirational lifestyle. The campaign is a testament to how luxury property marketing in Dubai is evolving, blending global appeal with localized engagement.