Raising Cane's Celebrating 10 Years of Flavor Across Dubai’s D/OOH Scene
After the lengthy pause since January 2025, Raising Cane's, the American fast-food chain specializing in chicken fingers, was spotted on Dubai’s streets, throughout its D/OOH in the second week of November, marking a decade in the UAE, with promotion of the Box Combo meal, and a new branch location.
Raising Cane’s is running a multi-message outdoor campaign in Dubai that combines highlighting 10 anniversary in the UAE, the expansion announcement of opening a new branch at City Walk, a popular lifestyle hub in Dubai, and the customer incentive, which is a prize-based competition encouraging customers to buy the Box Combo to participate.
The visuals showcase the restaurant’s logo, and the Box Combo meal as it includes 4 chicken fingers, crinkle-cut fries, one cane's sauce, Texas Toast, coleslaw, regular fountain Drink or Tea in front of a red background to align with the restaurant's signature color. Paired with the bold bilingual tagline translated to “10 Years Win Big with Every Box Combo,” ensuring visual unity across the city.
The campaign’s strategy boosts all chicken-finger enthusiasts’ engagement, sales uplift on the Box Combo, and brand recall through anniversary messaging. The restaurant is simply telling its own story that they have been 10 years in the UAE, giving back with prizes, and growing as a new branch now open.
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