INSITE OOH Media Platform

Let’s admit it, the boycott movement that began in October 2024 has significantly elevated the quality of local brands. Fridal’s Flickers Dent is one of the strongest examples of how a homegrown product can confidently replace international names without compromising on quality.

Fridal has long been a household staple in Egypt, whether through its well-known Frida air freshener, its popular fabric softener, or its newest family member, Flickers Dent toothpaste.

Advertising plays a major role in the brand’s strong presence. Fridal is consistently visible to consumers, maintaining top-of-mind awareness in a way that strongly influences the purchasing decision, a concept in marketing known as the Zero Moment of Truth (ZMOT).

That said, Frida recently executed two of its most impactful campaigns yet, leveraging Naked-Eye 3D technology to promote their air freshener, Frida, and their toothpaste, Flickers, while ensuring maximum visibility to pedestrians and passersby.

The campaign’s artwork, which is simple but remarkable, says everything about the product without cluttering the screen with unnecessary details. Showcasing the 3 flavors of the toothpaste: mint, extra mint, and clove. Alongside the tagline “Protection for the Whole Family”

The campaign was strategically distributed, using digital media exclusively, with carefully chosen high-traffic locations to showcase their proudly made-in-Egypt products. You can find the campaign in areas like Zamalek, Mohandessin, and Sheikh Zayed.

AD Egyptian products are witnessing the highest peak of popularity since October 2024. Fridal’s range of products, from household cleaning items to air fresheners, and more recently, personal care products, is a great example of how locally made brands are successfully capturing consumers’ trust and attention. By combining quality, accessibility, and innovative marketing, Fridal has positioned itself as a household name, proving that Egyptian products can compete with international brands while resonating deeply with local consumers.

The DOOH campaign is powered and designed by OUTSITE Billboards, leveraging their expertise to place eye-catching displays in high-traffic areas. Using a striking Naked-Eye 3D execution, the campaign ensures maximum visibility for these proudly made-in-Egypt products, creating an immersive experience that captures the attention of every passerby.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.