Telda Finds Its Tone on Cairo’s Highways With Apple Pay at the Center
The fintech brand 'Telda' has rolled out its debut OOH campaign, and it arrives with the confidence of a brand that knows people already recognize the product in their hands. Just an iPhone, a Telda card tucked neatly inside Apple Pay, and a white backdrop that feels almost rebellious on Cairo’s crowded highways. The brand introduces itself not by shouting but by simplifying, and the effect is strangely refreshing.
The main line reads in straightforward Arabic: “Your iPhone is now your Telda card”. Underneath it, a softer reassurance: easier payment, faster payment. Even the Apple Pay and Telda logos sit side by side like two brands that know exactly what they’re offering without needing to perform. Everything about the visual is measured.
Driving through the Ring Road and New Cairo, the campaign repeats itself with precision. Tall vertical lamppost signs mirror the main billboard. The digital screens carry the same clean frame. The consistency is almost rhythmic, like Telda is teaching Cairo’s roads the new look of its product one unit at a time.
To get more information about this campaign and other campaigns lighting up Egypt's roads, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.
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