East Vale Brings a Different Pace to Cairo’s OOH Scene
SODIC is back on Cairo’s billboards, and this time East Vale takes over the highways with a visual identity that knows exactly what it wants to say. Following their presence on September 11, the billboards have now begun to be released in their new, more confident form, announcing 'East Vale'.
Breaking down the billboards, there is one visual concept, only one: rhythm. ‘A rhythm of life, perfectly balanced.’ It rests at the top of the major billboards, with a deep teal backing, ranging in shade from sea green to blue. Below, there is, once again, included in each billboard, their distinctive abstract floral graphic, now more defined as it establishes its own identity before revealing its complete presence. "East Vale" is positioned centrally in clean white font, with the logo for SODIC below it, linking to their website, which is positioned in its appropriate place on the bottom right corner. Clutter, promotion, or something grabbing your attention is nonexistent; it solely focuses on atmosphere, which differentiates itself from other real-estate advertisements screaming on Cairo’s Ring Road.
To get more information about this real estate campaign and other campaigns, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.
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