Chevrolet Drives a New Era of Efficiency on UAE Billboards with the All-New Captiva PHEV
Chevrolet has just rolled out an eye-catching new outdoor campaign across the UAE, featuring the all-new Captiva PHEV on some of the country's most impactful billboards.
The billboard presents the Captiva PHEV on a serpentine mountain road, with capability, range, and confidence in an instant. Scenic and elevated, this route chosen for the backdrop strategically reinforces the car's 1000+ km hybrid range, promising freedom from frequent charging and unlocking long, uninterrupted journeys.
The Visual composition is clean yet powerful. The car dominates the frame, the landscape adds depth, and the lighting highlights the model's contemporary design lines. This aesthetic hits the sweet spot between lifestyle aspiration and engineering credibility, two pillars that strongly resonate with UAE consumers.
This isn't a campaign about features-it's about one headline benefit that matters most to every driver moving toward electrification: range confidence. By foregrounding the 1000+ km capability, Chevrolet dissolves one of the biggest perceived barriers to hybrid/EV adoption.
Adding in Al Ghandi Auto, the local dealership partner for Chevrolet, roots the message in the UAE market, reinforcing trust and regional availability.
The campaign took off on UAE’s hoarding billboards in the first week of November.
Come on, tell us what you feel about this article.
