East Cairo Billboards: Imarrae's Kin Surrounded by Life from the Get Go!
Imarrae has appeared once again on Greater Cairo's OOH arena with a refreshed visual identity for its New Cairo project, KIN. Following its previous campaign that highlighted the brand’s philosophy of creating beauty from a single unfolding line, the new visuals keep the same artistic spirit while presenting a cleaner, more minimal direction. The brand continues to build on its strong design language, using the origami-inspired form as the focal point of the story.
Across New Cairo’s busy roads, the campaign catches attention through its simplicity. A white and blue backdrop allows the bold red origami figure to take center stage, making the billboard instantly recognizable from afar. The name KIN appears with confident typography, supported by the signature hotline, ensuring recall while keeping the composition uncluttered. The approach feels intentional, reflecting Imarrae’s focus on blending creativity with clarity in the real estate communication space.
What makes this appearance stand out is the way the brand stays consistent without becoming repetitive. Instead of introducing completely new elements, Imarrae elevates what already works. The repetition of the origami symbol reinforces the identity of KIN, while the spacious design choices give the campaign a premium and polished feel that resonates with the project’s upscale positioning in New Cairo.
With this round of placements, Imarrae strengthens its presence and reaffirms KIN as a rising name within the district. The brand continues to build momentum on the OOH map, inviting potential homeowners to stay curious about what the project will reveal next.
Reveal more information about this OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.
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