New ride-booking platform SWVL has made its debut on  the billboards of Greater Cairo with an OOH campaign that aims at  raising awareness about their transportation mobile app launched last  year.

The ads invite viewers to download the app with the  straightforward slogan “Book. Arrive. Save”. Supplementary ad copy  informs that the company counts with more than 200 transit line across  the city, complementing the artwork and branding that emphasize the  concept of simplicity.

Launched at the beginning of July, the  campaign uses uni-poles, double-decker poles, mega signs, T-Poles,  lightboxes, and serial combinations on strategic locations across the  city.

New OOH promotes ride-sharing app SWVL-00New OOH promotes ride-sharing app SWVL-01
New OOH promotes ride-sharing app SWVL-00New OOH promotes ride-sharing app SWVL-01

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