New ride-booking platform SWVL has made its debut on  the billboards of Greater Cairo with an OOH campaign that aims at  raising awareness about their transportation mobile app launched last  year.

The ads invite viewers to download the app with the  straightforward slogan “Book. Arrive. Save”. Supplementary ad copy  informs that the company counts with more than 200 transit line across  the city, complementing the artwork and branding that emphasize the  concept of simplicity.

Launched at the beginning of July, the  campaign uses uni-poles, double-decker poles, mega signs, T-Poles,  lightboxes, and serial combinations on strategic locations across the  city.

Your OOH Market Intelligence, is ready to provide specific campaign insights

Related

Glovo takes off in Egypt with Out-Of-Home-cover-image

Glovo takes off in Egypt with Out-Of-Home

Careem celebrates 4 years in Egypt-cover-image

Careem celebrates 4 years in Egypt

After rebranding, UBER focuses OOH on branding values-cover-image

After rebranding, UBER focuses OOH on branding values

Otlob reinforces OOH strategy-cover-image

Otlob reinforces OOH strategy