Each Order Is One Step Closer to the Prize! Breadfast Offers Prizes Everyday
Breadfast is taking its promise of everyday convenience to a whole new level, and its new OOH campaign is the visual proof. Across Cairo's highways and urban intersections, Breadfast's latest billboard campaign doesn't just remind you to place your daily grocery order; it makes you feel like each click on the app could change your life. With Breadfast, you don't just order groceries; you might drive away with a car.
Anchored by the tagline “Every order brings you closer to a bigger prize”, the courier activities campaign blends lighthearted humor with incentive: every purchase is a step closer to winning. A Hyundai i30 Fastback tied with a giant pink bow is the centerpiece of the horizontal visuals, surrounded by visuals of enthusiastic young men and women dressed in Breadfast’s signature palette — punchy purple and bright white — clutching burgers, beauty boxes, and bottles of juice like they just won the lottery. Because, in a way, they might have.
The campaign offers a new spin on consumer engagement, gaming the daily grocery order with the chance to win everything from high-value items to a brand-new car. By reinforcing this "daily winner" mentality, the creative direction speaks directly to Egypt's increasingly deal-savvy, app-native audience, where routine purchases and reward systems go hand-in-hand, similar to how their last OOH campaign went.
The visual language tends toward youth culture and delivery lifestyle, with couches covered in sprawled product bags, doorstep deliveries turned unboxings, and selfie-ready reactions suggesting a slice of everyday magic. And while the aesthetic stays friendly and familiar (think natural lighting, millennial pinks, and cluttered living rooms), emotional impact is driven home by the headline’s deft use of Arabic wordplay: the phrase (“brings you closer to the prize”) mirrors the casually upbeat language Breadfast customers have come to know and love, and makes even a small snack feel like a big win.
As the app moves from being purely a grocery delivery service into a full lifestyle platform, this campaign plants its flag clearly: Breadfast is delivering excitement. Every day. One order at a time.
To learn more about this OOH campaign in Egypt, visit MOOH, your local OOH intelligence data provider with international standards
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