INSITE OOH Media Platform

Frida, the Egyptian manufacturer known for its top-notch air fresheners, continues to maintain a strong presence on the DOOH map, ensuring consumers always stay connected to its evolving fragrance lineup. This time, the brand steps out with a fresh visual upgrade, tapping into naked-eye 3D technology to introduce a dramatic, attention-grabbing twist to its outdoor appearance.

Following the previous campaign that spotlighted the whale range, Frida’s new DOOH wave shifts the focus directly to its hero air freshener. The campaign runs exclusively across digital screens, specifically at ZDB, Mohandessin, and Abdelmoniem Riad Square. These touchpoints were chosen for their powerful strategic value.

ZDB offers uninterrupted visibility thanks to its heavy footfall and constant traffic flow, making it a prime stage for bold 3D content. Mohandessin, with its dense movement and long dwell times, gives the visuals the perfect window to truly stand out and engage passersby. Abdelmoniem Riad Square, a major urban connector, captures a broad and diverse audience as commuters move between key city routes.

Collectively, these high-impact locations amplify Frida’s message, keeping the air-freshener hero product front and center for both drivers and pedestrians while reinforcing the brand’s modern, tech-driven creative edge across Cairo’s busiest corridors.

ADFridal’s journey is a story of steady evolution, guided by market needs, expanding expertise, and a commitment to quality that shaped the brand into a regional powerhouse. The company’s roots go back to 1957, when it began cultivating medicinal and aromatic plants to meet the rising global demand for natural essential oils. This early focus quickly positioned Fridal as one of the largest producers and exporters of premium oils such as geranium, French basil, jasmine, and chamomile. As demand grew, Fridal continued strengthening its agricultural foundation. By 1970, the company expanded its cultivation of medicinal and aromatic crops like basil, parsley, coriander, and dill, ensuring a consistent, high-grade supply that aligned with customer needs.

The 1980s marked a turning point as Fridal transformed its expertise in essential oils into a full-fledged flavors and fragrances operation, laying the groundwork for broader innovation. Another milestone arrived in 2014 when Fridal ventured into the home and personal care sector. This strategic shift brought to life consumer-loved brands, with “Frida” becoming a familiar and trusted name across households in the Middle East.

Alongside its expanding product lines, Frida has also invested heavily in sustained, high-impact visibility. As a long-term client of OUTSITE Billboards, the brand has consistently maintained a strong presence across premium DOOH and OOH locations, reinforcing its market position and keeping its products top-of-mind for consumers.

To get to know more about Frida’s full range of products, you can visit Fridal's website.

By 2024, Fridal embraced another wave of diversification, stepping confidently into food consumer products such as olive oil, honey, spices, and fresh produce. Through every chapter, Fridal continues to evolve while staying true to its roots—natural quality, deep expertise, and a vision for sustainable growth supported by powerful, enduring brand visibility.