OSN+ Uses Dubai's Billboards to Announce Their New Exclusive Shows
After a hiatus of 2 years, OSN+ has reappeared on Dubai billboards to announce their new show, and their return is tranquil yet confident. Overshadowing much of Sheikh Zayed Road, previous billboards of the company featured loud, chaotic designs. Yet, with little movement and a single, elegantly designed, large-format billboard, OSN+ has arrived.
OSN+ now offers a cinematic HBO Original entitled 'Welcome to Derry' on billboards. OSN+ billboards perfectly capture the movie's theme. A dead-textured, deep crimson tunnel sets the background of the billboard. A soft focus on the cast, positioned stage center of the tunnel, draws the audience's eyes and captures their attention even against the harsh blaze of Dubai's midday sun. Above the cast, "Exclusive" is printed in a modern, soft, serif font. OSN's trademark pink is overlaid on a bold black rectangle, which points to "New Series. Subscribe Now" in an urgent neon sign font. To the average passerby, it's an immediate call to action.
The campaign has been showcased on bridge billboards, lampposts, and megacom.
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