Fly High with Najm, the Highest Compund in Cairo on Billboards
Najm Developments, the newest star in the real estate sky, has shone on a new OOH campaign. After their last campaign, Royal Developments’ appearance for Najm in Cairo feels less like a launch and more like a quiet introduction.
This first reveal introduces Royal Development’s newest venture, positioning Najm in a way that lets the city notice the name and take it in at its own pace. This lets the city notice the name and take it in at its own pace. In Cairo’s OOH scene, where visuals often compete for attention, Najm arrives with a surprisingly gentle approach.
The main billboard sets the tone. It features a deep navy background. A monochrome portrait is lit just enough to grab your attention without overwhelming it. Next to it is a single Arabic line that reads like a soft statement: "Every star tells a story." The Najm logo appears in elegant serif lettering, accompanied by the hotline 17634, with the website placed neatly above.
The layout feels spacious and confident, as if the brand trusts the power of simplicity. Further along the highways, smaller panels reinforce the same identity with a glowing planet in shades of blue and violet. There are no unit shots, no architectural teasers, and no aggressive messaging. It creates an atmosphere that suggests origin and ambition.
Get more about this OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.
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