INSITE OOH Media Platform

Another bullseye by Haier on billboards to showcase their partnership with the football club, Liverpool, Paris Saint-Germain, and Al Ahly. Cairo's billboards are plastered with this new campaign, following the home appliances brand’s last OOH appearance. This time, however, Haier is turning heads not just with machines, but with teams and football star appearances like Mohamed Salah, Virgil van Dijk, Florian Wirtz, Ousmane Dembélé , Désiré Doué, Khvicha Kvaratskhelia, Vitinha, Achraf Hakimi, and Taher Mohamed. 

Unfolding across high-traffic roads, the campaign capitalizes on Haier's official partnerships with Liverpool FC, Paris Saint-Germain, and Al Ahly SC, fronting star players in full kit posing next to Haier's latest home tech lineup. Fridges, washing machines, air conditioners, and ovens stand side by side against backdrops of world-famous stadiums, joining consumer electronics with international football.

The visual narrative plays on performance-on and off the field. The tagline, "Haier… Always Ahead", seals the positioning of the brand as a category leader, as evidenced by their ranking in major appliances: No.1 in the world for 15 consecutive years, according to Euromonitor International. A generous discount of as much as 35% sweetens the deal and offers tangible value to Egyptian customers ahead of the winter shopping season.

By featuring Al Ahly SC, Egypt's football pride, alongside European heavyweights, Haier makes sure the campaign hits home, quite literally and emotionally. The use of Arabic slogans, eye-catching player visuals, and strategic placements across Greater Cairo's arterial roads speaks to a campaign designed for visibility, relatability, and aspirational impact.

Whether you're a football fanatic, an appliance aficionado, or simply driving through the city, Haier's latest OOH presence is hard to ignore. It's a reminder that in both sport and smart living, being ahead isn't luck. It’s a strategy. 

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.