INSITE OOH Media Platform

Fawry has joined the ranks of Apple Pay in Egypt, announcing the news through a dynamic OOH campaign. In a visual rollout across Cairo's billboards and highways, Fawry, the country's leading financial services and payment platform, is announcing a sleek new upgrade: the iconic yellow MyFawry card now fully integrated with Apple Pay.

This is the Arabic copy on the billboard: "iPhone is now the yellow MyFawry card. Apple Pay is the easier, faster, and safer way to pay." A simple message, rendered with confidence; just like the new feature it’s promoting.

Similar to their last OOH campaign, these visuals are immediately recognizable across static billboards. A large iPhone display with a just-made payment shows Fawry's yellow card front and center, marked "Done." Above it, the dual logos of MyFawry and Apple Pay mark the collaboration, placed neatly against a clean white background. The minimalism is reflective of the product itself: effortless, intuitive, and fitted to today's digital-first user.

This campaign speaks volumes not only about brand synergy but also about Egypt's accelerating transition to contactless payments. As more users move toward cashless ecosystems, Fawry's integration with Apple Pay feels less like an upgrade and more like a logical evolution.

This mass positioning is further reinforced by the geographic distribution of the campaign, which will have placements in high-traffic areas and on key commuter routes. Whether spotted amidst 6th of October City’s traffic congestion or along Ring Road, the message will always remain the same: mobile-first finance isn’t just the future, it’s already here. With this launch, MyFawry doesn't just remain the go-to card for millions of Egyptians, but also makes confident strides into the world of digital convenience: no swipes, no taps, just one seamless transaction straight from your phone.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.