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Serene life now has a beginning, but no end; this is what “Beginnings” by TBK's OOH campaign is all about. After its last appearance in June 2025, The Blissful Key (TBK), the leading icon in the Egyptian real estate sector, returns to unveil its residential project across Greater Cairo’s outdoor scene, where every new life chapter finds its perfect home.

The campaign’s unipole features a sunny, serene blue sky background, a modern residential complex featuring low-rise buildings, surrounded by greenery and palm trees, fostering calm, a sense of belonging, and a place to settle where beautiful stories begin. Also paired with the “TBK” logo, hotline number, and the project’s title, “Beginnings,” in large, warm yellow text, evokes the concept that emotions are connected to a bright beginning.

Moreover, the project targets middle to upper-class buyers, young professionals, and newlyweds, positioning itself as a place where people can begin their own new stories. It also creates a sense that owning a home at Beginnings equals a fresh, fulfilling start. TBK isn’t just selling property, but selling an idea of growth and optimism, transforming "Beginnings" from a mere name into a genuine promise.

Looking for more details about this campaign- and more? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.