INSITE OOH Media Platform

Papa Johns has introduced its latest “Ranch Range” campaign across Dubai, capturing attention with vibrant hoardings that showcase the brand’s newest flavor experience. The campaign highlights the tagline “Herby. Creamy. Ranch Range. Try it now!” emphasizing the indulgent and flavorful nature of the new pizzas. The hoardings, positioned in high-traffic urban areas, feature eye-catching visuals of three pizzas topped with rich, creamy ranch sauce and a tempting mix of fresh ingredients.

Displayed on large-scale outdoor hoardings, the campaign is designed to engage both regular customers and new audiences. The use of bold green tones, dripping ranch graphics, and appetizing close-ups of the pizzas creates a visual appeal that reflects the brand’s creative marketing approach in the UAE. The message is clear—Papa Johns aims to deliver a new flavor adventure that blends herb-infused creaminess with the restaurant’s signature crusts.

This campaign follows Papa Johns’ previous success with the “Croissant Pizza” promotion, which was also widely displayed on UAE billboards earlier this year. That campaign introduced a unique buttery crust, setting the stage for continued innovation in Papa Johns’ local offerings. With the new “Ranch Range,” the brand reinforces its reputation for variety and bold flavor concepts.

Through this hoarding campaign, Papa Johns continues to strengthen its outdoor advertising presence in Dubai, using visually appealing and flavorful storytelling to attract pizza lovers across the city.