INSITE OOH Media Platform

Marking its return to outdoor advertising after an extended break, Abu Dhabi Islamic Bank (ADIB) is now prominently featured on Cairo's screens, a calculated effort to re-establish high brand awareness and powerfully assert its continued role and strength within the dynamic Egyptian financial landscape.

Invest heavily in OOH screens, signals ADIB's renewed commitment to its client base and its ambition to solidify its position as a leading universal Islamic bank in Egypt. This campaign serves as a public demonstration of the bank's long-term belief in the potential of the Egyptian financial sector.

The visual execution on DOOH is impactful. The primary objective is to drive home the institutional message of reliability and stability. The bank's distinct branding, featuring its logo and recognizable colors, is showcased prominently, ensuring audience recognition.

ADIB's campaign is tied to specific goals, aiming to capture different consumer segments. Previous successful campaigns have focused on competitive offers for personal financing, car, and exclusive cards, frequently accompanied by incentives like extra cash or reduced fees. 

This targeted approach, now coupled with high-visibility OOH placement, ensures that the message of accessible and ethical banking reaches the diverse population of Greater Cairo.

By making itself unmissable on the capital's busiest thoroughfares, ADIB is achieving heightened visibility, and it is also actively engaging customers and strengthening its connection with existing ones, as a financial service provider and stable partner.

You can learn more about the ADIB campaign, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.