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MG Motor has reaffirmed its expansion strategy in the Middle East automotive market by launching an attention-grabbing Digital Out-of-Home campaign to introduce its latest SUV line-up: the MG ONE and the MG RX5 Plus. 

This high-impact advertising blitz leverages the power of mega-sized digital billboards across Greater Cairo, reflecting the brand's confidence in its new models and its commitment to digital innovation in marketing.

MG campaign, utilizing premier digital screens to secure maximum visibility for its newest crossover SUVs, complements the high-tech, modern appeal of the latest vehicles. 

The ad clearly presents the MG ONE as the 'Youthful, Playful & Sporty' showcase, highlighting its dynamic exterior, distinctive grille, and advanced features, such as the triple-screen cockpit. Additionally, MG RX5 Plus visuals position the RX5 Plus as the perfect 'Family SUV '. Also, the Shell Helix Ultra logo is credibly added in the ad  

The advertisements emphasize its revamped and comfortable design, as well as its state-of-the-art technology, solidifying its position in the highly competitive compact SUV segment.

By dedicating prime  Digital advertising space to these new models, MG is signaling its intent to dominate the SUV segment, leveraging the very latest in marketing technology to engage its core demographic of young and millennial drivers.

Learn more about MG’s campaign budget, media plan, OOH kinds, and more by visiting Monitoring Out-of-Home (MOOH), the dedicated OOH media intelligence.