INSITE OOH Media Platform

Yes, your favorite ride app just got a little more delicious. In a campaign that feels as Dubai as gold lattes and AED 35 acai bowls, Careem has teamed up with FIX Dessert Chocolatier, the Original Dubai Chocolate, for a digital screen takeover that's pure indulgence with a wink.

On key screens across Dubai's high-traffic zones, following their last campaign, the instantly recognizable green logo of Careem now shares the limelight with decadent visuals of the rich, luxuriant bars from FIX, along with images of different people enjoying and indulging in the sweet treat. Think oozing chocolate squares, velvet textures, and just the right amount of tease. The kind of ad that makes you forget where you were going and start wondering if your Careem ride can detour past a chocolate shop. The ad asserts that it\s not just any chocolate, but “The Original Dubai Chocolate”. 

It is a treat, not just visually but culturally. Both brands are something uniquely local yet globally fluent. Careem has long evolved from a simple ride-hailing mobile app into an everyday lifestyle platform and courier activity across the MENA region, while The Original Dubai Chocolate turned itself into a modern icon of UAE-made indulgence, proudly stamped with "Dubai" as a brand, not just a city.

Together, they tap into the current vibe of the city: convenience meets luxury, speed meets sweetness. In a post-Expo Dubai that's all about lifestyle flexes and sensory experience, this campaign lands perfectly. This campaign alone does what good marketing should do: make you smile, crave something, and maybe open the app. It also subtly reaffirms Careem's position not just as a utility but as part of your day-to-day rituals-now with a sugar rush on top. Because, really, what's more Dubai than ordering your favorite artisanal chocolate exclusively on Careem? 

The ad was unveiled in the first week of November, on Dubai’s digital screens.