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After its last appearance in March 2025, one of the most prestigious Swiss luxury watchmakers and well-known for its craftsmanship and innovation, Audemars Piguet, takes center stage, marking 150 years of watchmaking excellence throughout Dubai’s outdoor scene with a striking tribute at the “Dubai Watch Week.” This milestone showcases Audemars Piguet's lasting heritage and ongoing impact in luxury watchmaking.

The hoarding is promoting the return of the “Dubai Watch Week” for its 7th edition from 19th to 23rd November 2025, and the tagline “Discover The House of Wonders” invites every timepiece enthusiast to explore the brand’s world. At the center, there’s a panoramic view of Dubai’s skyline, and in the middle of it, an old, detailed European-style mansion, representing Audemars Piguet’s origins in Le Brassus, Switzerland. This juxtaposition communicates the connection between heritage and modernity. It features both English and Arabic versions of the brand name "Audemars Piguet" "أوديمار بيغه", the tagline "Discover The House of Wonders" "اكتشف بيت العجائب", the exhibition title "Dubai Watch Week" " الساعات دبي", and paired with the "150" logo. 

Moreover, the strategy here blends the brand's history with local culture. By positioning it within the Dubai Watch Week, it connects with luxury enthusiasts, collectors, and connoisseurs who appreciate craftsmanship and innovation. This hoarding appeared in the first week of November across the UAE streets.