INSITE OOH Media Platform

Commercial Bank of Dubai (CBD) returns to the OOH scene with a visually striking campaign that champions health, motivation, and reward. Displayed across a Bridge Billboard, the creative execution catches attention through its die-cut design—perfectly integrating dynamic visual energy with the ongoing Dubai Fitness Challenge.

The campaign tagline, “Power your fitness with 500,000 CBD Rewards”, cleverly merges lifestyle with banking benefits, positioning CBD as more than a financial institution—it’s a partner in personal growth and wellness. The bold bilingual display in English and Arabic ensures the message resonates with Dubai’s diverse audience, while the green gradient background reinforces a sense of vitality and renewal.

This campaign follows CBD’s previous “Making Back to School Lighter” activation, which offered cashback on school fees, reflecting the brand’s ongoing commitment to easing customers’ lives through timely and relevant incentives.

By aligning with Dubai’s citywide fitness initiative, CBD demonstrates a deep understanding of consumer lifestyle trends, leveraging the power of Out-of-Home to inspire movement while amplifying brand engagement. With its innovative die-cut layout and strategic placement, this campaign not only promotes financial rewards but energizes the city’s fitness spirit—one step, and one reward, at a time.