The Hut Pasta Range by Pizza Hut is Heating Up the UAE’s Outdoor Scene
After its last appearance in April 2025, Pizza Hut, the giant multinational pizza restaurant chain, has come back to introduce its new menu of freshly made hot pasta range throughout Dubai & Sharjah’s Out-Of-Home scene. The range is combining bold flavors, generous portions, and great value starting from just AED 35.
The billboard’s red background is aligned with the restaurant’s brand color, featuring large, top-view shots of different pasta plates, each offering a variety of sauces and ingredients, including creamy, tomato-based, and meat or chicken options, showcasing multiple recipes appealing to all the UAE’s food lovers. In addition to the bilingual Pizza Hut logos, the bilingual tagline, “Buy Now” “جربها الان” it adds encourages the brand's audience to go and try, which is a direct call to action. The trial’s Arabic name, “هت باستا”, ensures accessibility to all the UAE citizens, while the English one, “Hut Pasta,” is a smart brand play that links the new pasta plates to Pizza Hut’s identity, with prices starting from “35 AED.”
Pizza Hut aims to drive trial and awareness for its new pasta line, while positioning itself not just as a pizza place but as a broader comfort food brand. The large, overhead pasta images are designed to trigger cravings and attract attention from drivers and roamers. This campaign has popped up across the UAE streets in the first week of November, using unipoles, lampposts, and megacoms.
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