Yellow Friday Offers by Noon Shine on Cairo's OOH Billboards
Noon, the massive e-commerce platform that has become Egypt's go-to for everything from electronics to detergent, barely gave the billboards a rest. Just days after their last campaign ended, they've returned with an all-out push for their signature sales event, "Yellow Friday," with a strategy that's just brilliant.
Noon isn't buying all its own billboards; it's piggybacking on everyone else's. You're not seeing a standalone Noon ad. You're seeing a "Yellow Friday" banner ad attached to campaigns for Oxi detergent, Capixy shampoo, L'Oreal cosmetics, Cybele makeup, and Glide-Step shoes. It's a "surround-sound" tactic.
By co-branding with this many diverse products, Noon creates an unmissable illusion of ubiquity. It implies that every deal, for every brand, is happening inside their Yellow Friday event. Paired with the prominent valU logo for installment plans, this is a media-buy masterstroke, positioning Noon as the central, unavoidable hub for every single offer this November.
You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
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