INSITE OOH Media Platform

New Kairo by G Developments has secured a place in the OOH race of November. 

The striking “All Roads Lead to New Kairo” slogan dominates the visuals, instantly commanding attention and evoking a sense of direction, ambition, and belonging. The phrase cleverly connects both location and lifestyle, positioning New Kairo not just as a destination, but as the destination for those seeking refined living in Egypt’s most rapidly developing area.

Visually, the campaign takes a distinct departure from traditional real estate advertising. Instead of architectural renders alone, G Developments introduces editorial-style imagery, featuring black-and-white portraits and warm-toned photographs of models styled in contemporary fashion, such as a poised woman in a suit. This creative approach elevates the campaign, merging lifestyle storytelling with aspirational visuals, and effectively aligning the development with sophistication and cultural relevance.

The design language hosting clean typography, muted elegance, and atmospheric imagery communicates confidence, progress, and exclusivity, while the supporting copy, “An Upscale Integrated Community Launching a New Phase,” reinforces the project’s vision of growth and modern comfort.

By spreading across Cairo’s key outdoor locations, the campaign ensures wide visibility and emotional engagement. It successfully positions New Kairo as more than real estate, but a symbol of a modern lifestyle, crafted for those who see luxury as an everyday standard.

Need to know more about this OOH campaign, price, location, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.