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Just in time for the Black Friday frenzy, here comes the drama courtesy of Talabat, with Mahmoud Ellisy, a slice of comedy, and cashback that finally feels worth it. Teaming up with CIB and Mastercard, Talabat's new courier activities and mobile apps campaign takes the chaos of discounts and adds a delicious twist: 25% cashback on every order made using the CIB Talabat Mastercard-plus free delivery on top. From Delivery Hero, it’s the kind of quarter-back-literal-offer that makes you want to order dessert, too, and Ellisy plays right into that temptation, following up perfectly to their last campaign.

In the ad, Ellisy goes full-on expressive in a mock-epic mini-drama where even the smallest saving feels like a plot twist. "El Reba3 Elly Bebalash" ("The Quarter for Free") becomes both the tagline and the punchline, with Talabat reimagining Black Friday as a celebration of food, cashback, and no delivery fees.

But behind the laughs, the offer is real: up to 25% cashback, automatically earned when you order with your CIB Talabat Mastercard, no extra steps needed. Goal? Make saving feel as satisfying as your go-to order arriving hot and right on time. Whether ordering lunch at work, late-night munchies, or hosting a watch party, Talabat wants to be your Black Friday enabler. And with free delivery plus cashback, it kind of already is.

Curious to know more about this colossal campaign's location, budget, strategy, and more? you may take a look at our Egypt and the Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).