Google Gemini Extends Its Reach on Cairo’s DOOH with a Free Pro Year for Students
After a hiatus of almost six years, Google makes a bold return to Cairo’s outdoor scene with a new DOOH campaign for Google Gemini Pro, reigniting curiosity and innovation in equal measure. The tech giant’s previous outdoor presence—back when Cairo’s billboards reminded passersby to “Always Ask Google”—left a memorable imprint on the city’s skyline. Now, it’s back, this time speaking directly to the next generation of thinkers: university students.
The campaign’s visuals combine simplicity and clarity, showing a surprised student amid bookshelves, paired with an irresistible offer—a free year of Gemini Pro. The Arabic copy keeps the tone fresh and localized, while the call-to-action link encourages immediate participation, turning awareness into measurable engagement.
From a marketing perspective, this campaign smartly taps into behavioral segmentation, targeting students who thrive on curiosity and digital empowerment. With this comeback, Google doesn’t just advertise—it reclaims its voice on Cairo’s billboards, aligning technology, education, and local insight in one sleek creative execution.
For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
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