McDonald's Launches "Smoky Chicken Stack" & "Spicy Sprite" OOH in the UAE
Right on cue, McDonald's has just flipped the switch on a massive new OOH campaign all over the UAE. After McDonald's previous campaign just wrapped, they've returned with a classic, high-urgency play promoting their Smoky Chicken Stack & Chilli Guava Sprite. This isn't a branding campaign; it's a direct-response sales driver. The focal point is crystal clear: to launch not one, but two new "Limited Time" flavor-innovations simultaneously and create an immediate, unmissable craving.
Let's break down the OOH execution itself, because it's a brilliant, two-part assault designed to hit drivers from multiple angles in the form of Die-Cut. The first part of the attack is the "hero" product: the "Smoky Chicken Stack." McDonald's has strategically placed this on all the high-impact, high-speed billboards. The creative is pure, unadulterated appetite appeal: a huge, indulgent shot of the new stacked burger against that signature orange, with "NEW" and "LIMITED TIME" acting as the unmissable, urgent hook. But they don't stop there. The second part of the campaign, running at the same time, is the "Sweet x Spicy" Chilli Guava Sprite. You'll see this one on digital screens and smaller mupis, using a vibrant, fiery red to catch the eye with the playful copy "Start SWEET x End SPICY." It’s a textbook strategy to drive a combo-purchase.
They're using the giant, unmissable highway billboards to sell the hunger and the high-traffic urban screens to sell the thirst, perfectly surrounding the consumer and pushing them to try the full, innovative "limited time" meal.
The campaign has been widespread all over the UAE upon uni-poles, bridge billboards, and lampposts in Dubai, Sharjah, and Ajman in the first week of November
Come on, tell us what you feel about this article.
.jpg)
