INSITE OOH Media Platform

Following its latest appearance in Oct 2025, KFC, the global leader in restaurant chains and food services, known for its finger-lickin' delicious fried chicken, hits the UAE streets with a burst of attitude, flavor-obsessed energy that puts KFC’s signature taste at the center of attention. The DOOH campaign also reminds every flavor chaser in the UAE that when the craving calls, there’s no holding back.

“Taste Rules” campaign's message here speaks one universal language: flavor first, then everything else later, as it suggests that taste takes priority over etiquette, appearances, or even manners. The billboards feature close-up KFC in front of a black background, along with dramatic lighting and dripping sauce, creating a rich, appetizing, and stirring visual that makes the flavor impossible to ignore. 

Moreover, the billboards paired with the restaurant's logo alongside the "Taste Rules" icon, which appears underneath each rule, such as “Table Manners Can Wait,” “آداب المائدة يمكنها الانتظار” playfully tells people to ditch the formality, insisting that delicious food should be savored without any restrictions, “Enjoy it till the last bite,” “تلذذ بها حتى آخر لقمة”, encouraging fried chicken fanatics to savor every single bite, embracing that addictive, impossible-to-resist taste, and There’s no place for pretentiousness here,” “ التكلف ليس له مكان هنا”, it adds to the campaign’s chill, real vibe that resonates strongly with a young, carefree audience.

KFC is communicating with the UAE's chickenheads in a cool, confident, and crave-worthy tone of voice, and also standing out as the brand that celebrates real, bold flavor and is loved by everyone who enjoys food in their own way. The campaign was revealed in the first week of November across the UAE streets.