INSITE OOH Media Platform

Dubai’s Digital Screens are once again buzzing with energy as the Dubai Fitness Challenge (DFC) makes its lively reappearance

The campaign embodies that very spirit of movement and motivation. The ad bursts with athletic energy, showcasing an inspiring image of a basketball player that radiates action, teamwork, and joy, all highlighting DFC’s mission of encouraging residents to dedicate 30 minutes of activity for 30 days. Under the slogan ‘Find your challenge’. This year’s outdoor push serves as a rallying call to come together in pursuit of health and happiness with the iconic “30x30” logo glowing in green and blue, mirroring Dubai’s modern lifestyle and  ambitious

The campaign also proudly showcases its Presenting Partners, including DP World, Dubai Municipality, and Mai Dubai. Additionally, the screen highlights the strategic partners Sun and Sand Sports, AWR Group, Emirates NBD, e&, Decathlon, Huawei, Talabat, and others, as well as the event organized by the Department of Economy & Tourism in collaboration with the Dubai Sports Council. All reflect a collective effort to make wellness an essential part of daily life.

Promoting events through Out-of-Home advertising is a highly effective and powerful method as a key part of any marketing strategy, ensuring maximum visibility and reaching a broad, diverse audience.