INSITE OOH Media Platform

There's something heartwarming and smartly nostalgic about Carrefour's latest OOH campaign, which celebrates its 30-year journey in the UAE. Launched across digital screens and lampposts in Dubai, Sharjah, and Ajman, the retail shopping campaign transforms routine grocery trips into moments of daily delight through a nostalgic visual language, irresistible offers, and playful prize hooks.

At the heart of the campaign is the emotional callout: “Special surprises every day”, designed to resonate with long-time Carrefour shoppers as much as new ones. The visuals bring into focus warm, candid family moments inside Carrefour stores; children reaching into shopping carts, parents beaming, and the unmistakable joy of everyday errands turned into mini celebrations. Most frames are designed like Polaroid snapshots pinned to a white scrapbook backdrop, complete with ribbons and handwritten notes like “Hand in hand since 1995.” It’s a loving nod to the brand’s generational presence in UAE households.

After their last OOH ad, this bilingual campaign, carried out both in English and Arabic, reinforces the accessibility and emotional impact. Headlines like "Win 300 trolleys daily" and "Up to 70% off" in striking red-blue palettes pop up on all lampposts, mall screens, major highways, and digital towers; the heart-shaped icon of "30 years" anchors across all formats.

Carrefour goes beyond price drops. With giveaways scaling from daily shopping trolleys up to major prizes such as 3 Polestar cars, the campaign deftly balances loyalty, sentiment, and incentive. OOH placements-from Hypermedia's bridge banners to Al Arabia's digital billboards highly visible on both high-traffic roads and retail-heavy districts.

While the aesthetic plays with nostalgia, the rollout is anything but dated. Visually cohesive across platforms, emotionally charged but not cheesy, the campaign has focused on one aim: to remind UAE residents why Carrefour has been their go-to store for three decades, and why it's still full of surprises.

Carrefour’s campaign took flight on the UAE’s digital screens and lampposts, in the fourth week of October.