Emirates NBD's SHARE Card Makes Cashback Chic in a Pink Campaign
You can’t miss the bright pink billboard across Dubai and Sharjah. Following their previous OOH pop-up, Emirates NBD has rolled out a vibrant, striking outdoor campaign highlighting its SHARE Visa Credit Card, making highways a highway to rewards.
The banking campaign visual language is as confident as the offer itself, wrapped in high-contrast fuchsia, with clean, bilingual typography: "8% Back | 5,000+ Stores." Creative direction is kept deliberately straightforward: one side, a crisp image of the emerald-green Visa card itself; the other, the key value prop in bold white lettering, and a promise of cashback.
What differs in this campaign is not just the scale, considering that there are hoardings all over Dubai and Sharjah, but how clearly it speaks to everyday spending habits. At a time when the SHARE loyalty program has been integrated into retail giants such as Carrefour, VOX Cinemas, and key City Centre malls, including Mall of the Emirates, Emirates NBD smartly links its credit card to lifestyle convenience. The billboard essentially answers one question: why wouldn't you be earning money back on your daily coffee, cinema ticket, or grocery run?
Visually, this is a masterclass in modern financial advertising: bright but not loud, informative but never overwhelming, aspirational without veering into the hackneyed clichés of the luxury end. The use of magenta not only follows the SHARE brand palette but also manages to make the hoardings hard to miss amidst the region's densely packed OOH landscape.
Emirates NBD's campaign wins by doing one simple thing right: clarity. The benefit is immediate. The value is tangible. And the call to action is implicit; join, swipe, earn. So the next time you're stuck in traffic at Sheikh Zayed Road or cruising down Al Wahda Street, just look up. You might just be reminded that your wallet could do more for you, with a little help from Emirates NBD.
Emirates NBD’s campaign landed on hoarding billboards in the UAE, across the fourth week of October.
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