Aman Offers Installments at Your Convenience on Cairo’s Billboards
Cairo’s streets are once again showcasing the power of practical messaging through AMAN’s latest outdoor advertising campaign, a creative rollout that positions the brand not just as a financial service, but as an everyday enabler of convenience, growth, and empowerment.
With a new slogan "Aman is not just a feeling", the campaign immediately repositions what this brand is all about. AMAN transcends the very well-known installment services to position itself as a complete financial ecosystem-from financing and payment solutions to business support, providing safety to everyone.
Like their prior appearance, the billboard design uses a split-screen format with three relatable Egyptians, a confident woman with a tape measure around her neck, a cheerful man giving a thumbs-up holding the AMAN POS machine, and another proudly holding an electronic device. All three represent different insights into AMAN's impact. Be it entrepreneurship, personal finance, or daily convenience, the human elements speak to the essence of empowerment through optimism.
The other ad space delivers AMAN's services in crisp, icon-led visuals. Taglines “Installments your way, Pay bills anywhere and financing that helps you grow” are all noted on the ad copy, talking to the people of Cairo with ways to help them prosper, start their businesses, or make everyday living easier.
The campaign structure is simple, amiable, and led by benefits, guaranteeing comprehension right away for both a driver and a pedestrian. Using icons and short phrases in Arabic reduces possibly unclear financial concepts to plausible colloquial speech.
Another billboard is also present in the outdoor arena, featuring AMAN’s collaboration with smartphone giant HONOR, showcasing a sleek lineup of their newest smartphones and tablets, neatly arranged against a bright white background that radiates freshness and modernity. This minimalist layout allows the message “0% down payment, 0% Interest with a 12-month installment plan” to take center stage.
The campaign tells audiences that AMAN is not just about payments; it is about progress, supporting small business owners, everyday consumers, and families making their way through a rapidly modernizing economy.
To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
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